ma sélection Marketing semaine #34 [22-28 août]: McDonald's, Redbull/Branded Content, Adidas et le maillot All Blacks, Brand Advocates vs FB Fans...
- What Steve Jobs' Resignation Means For Product Strategists
- Why McDonald's wins in any economy
- Red Bull Demonstrate The Importance Of Branded Content In Social Media
- Adidas & the All Blacks: How to Anger an Entire Nation of Sports Fans
- obviously... Facebook ‘Fans’ are NOT the same thing as Brand Advocates
- Why Amazon is Amazon, in Jeff Bezos' words
- "Marketing is not Advertising"