ma sélection Marketing semaine #38 [19-25 septembre]: KLM Live Reply, Subway/Google Wallet, IBM et le Social, Ikea, Porsche-Ford-Audi
Bonjour et bonne lecture de ma sélection marketing de cette semaine:
- KLM Live Reply: 140 characters, 140 KLM employees
- How Subway Could Be Google Wallet's Secret Weapon
- Campaign for Juvenile Protection Association - Verbal Abuse
- A Visual Analysis of How People Shop in IKEA
- IBM draws line between social media and social business
- Online car customization embraced by Porsche or by Ford
- Audi Drives To Transmedia Land