ma sélection Marketing semaine #51 [19/12-25/12]: Vodafone Christmas, MoviePal, Zeitgeist/Sentiment Analysis, Hotel Marketing & distribution

• Vodafone: Christmas campaign Laser Graffiti
• "movie trailers are a $4 billion TV ad industry". MoviePal helps mobile users discover and share trailers
• Google Searches vs. Sentiment Analysis: Which Is The Real Zeitgeist?
• Big shuffle in the world of hotel marketing and distribution in 2012

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