ma sélection Marketing semaine #34 [22-28 août]: McDonald's, Redbull/Branded Content, Adidas et le maillot All Blacks, Brand Advocates vs FB Fans...

• What Steve Jobs' Resignation Means For Product Strategists
• Why McDonald's wins in any economy
• Red Bull Demonstrate The Importance Of Branded Content In Social Media
• Adidas & the All Blacks: How to Anger an Entire Nation of Sports Fans
• obviously... Facebook ‘Fans’ are NOT the same thing as Brand Advocates
• Why Amazon is Amazon, in Jeff Bezos' words
• "Marketing is not Advertising"

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ma sélection Marketing semaine #33 [15-21 août]: Kids brands Index, Word-Of-Mouse, UI/UX, Acceptation des pubs en ligne, Android

• Great Customer Service or Great PR?
• Customer Service Impacts Brand Loyalty and 'Word-Of-Mouse' #retail
• Kids Brand Index 2011 Revealed Favorite Childrens Brands
• Consumers More Accepting of Ads in Online Video
• The Difference Between UI and UX
• On Social Media Strategy, Hooters Is No Boob
• Supercharging Android

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