ma sélection Marketing semaine #51 [19/12-25/12]: Vodafone Christmas, MoviePal, Zeitgeist/Sentiment Analysis, Hotel Marketing & distribution

• Vodafone: Christmas campaign Laser Graffiti
• "movie trailers are a $4 billion TV ad industry". MoviePal helps mobile users discover and share trailers
• Google Searches vs. Sentiment Analysis: Which Is The Real Zeitgeist?
• Big shuffle in the world of hotel marketing and distribution in 2012

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ma sélection Marketing semaine #50 [12/12-18/12]: BMW électriques en Chine, KLM Social Seating, Mercedes apps, Lego Friends (Girls), Ford Fusion...

• BMW to launch new EV brand for Chinese market
• A Blind Date on Every Flight? KLM Rumored To Launch ‘Social Seating’
• Mercedes combines mobile efforts for complete in-app model lineup
• Kids: Lego Friends Targets Girls With Pink Blocks, Cute Figures, & No Creativity
• US Moves Toward Banning Photoshop In Cosmetics Ads
• Ford Hopes To Whet Fusion App-etites

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ma sélection Marketing semaine #49 [05/12-11/12]: Amazon Retail Stores, US Advertisers on Google, Wrigley's

• Rumor: Amazon Retail Stores Coming & Predatory Pricing Channel Destruction
• List of Google's Biggest Advertisers (Search) in the U.S
• Wrigley's prepares major marketing pushes across Extra and 5Gum brands

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ma sélection Marketing semaine #48 [28/11-04/12]: American brands, Audi Design, Nokia Retail, Uniqlo, Indian brands...

• List of the top 25 hottest brands in America
• UNIQLO Voices of New York
• India: Do Indian Brands Value Customer Loyalty?
• What Role Does Gender Play In Mobile Phone Usage? #compete #smartphone
• Audi Design: Audi Will Redesign its Models With Separation in Mind #AQR
• "Amazing Everyday": Nokia focuses brand strategy on retail stores

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